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Olea Estate
From grove to table
A new identity and story for a third-generation olive oil producer entering export markets.
The challenge
Exceptional oil, generic bottle. Olea had to stand out on shelves in markets where “Greek olive oil” is the whole category.
The idea
Let the grove sign the bottle. Each harvest gets its own label, mapped to the exact trees it came from — turning provenance into a design system.
What we made
- 01Brand strategy and naming architecture
- 02Identity and harvest-label system
- 03Packaging for three ranges
- 04Origin film and photography
Impact
The results.
- New export retail partners
- 12
- Average price point
- +27%
- Markets launched in year one
- 3