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Pyxis
Money, explained
An editorial platform and video series that made a digital bank a trusted voice on personal finance.
The challenge
People don’t trust banks to explain money. Pyxis needed to earn attention in a category most people actively avoid.
The idea
Act like a publisher, not a bank. We built an editorial platform that answers the questions people actually search for — plainly, honestly and without a sales pitch.
What we made
- 01Content strategy and editorial calendar
- 02SEO architecture for 200+ guides
- 03“Money, explained” short-form video series
- 04Newsletter and CRM journeys
Impact
The results.
- Ranking for 140 priority search terms
- #1
- Organic traffic in twelve months
- +212%
- Newsletter subscribers
- 38K