← All work
Kyma Swimwear
Made by the sea
An always-on content engine for a sustainable swimwear label, produced entirely on location.
The challenge
Kyma makes swimwear from recovered fishing nets. The product was strong; the content looked like everyone else’s catalog.
The idea
Shoot where the story starts. We moved the whole production to the coast — real swimmers, real water, real light — and built a modular content system that feeds every channel from one shoot.
What we made
- 01Seasonal lookbook and campaign shoot
- 02400+ assets from a single four-day production
- 03Product page and e-commerce content refresh
- 04A creator program with open-water swimmers
Impact
The results.
- E-commerce conversion rate
- +61%
- Engagement rate vs. category average
- 3.4×
- Cost per asset
- −45%